Welcome to the first edition of my American Lifestyle magazine, and thank you for your continued support through business and referrals!


I would like to use this publication as a vehicle to keep you up to date with real estate happenings in the Rochester, NY area. Inside the back cover I have compiled the latest market data. If you are a potential first-time homebuyer, planning to up-size or down-size, or you just want to keep track of your current investment, please feel free to use me as a resource. I am NEVER too busy to help!

The most frequent question I am asked is: "I heard Rochester is a sellers market ... is that true?" YES. Over the past several years we have experienced historically low inventory. With friendly interest rates and a variety of programs to help buyers qualify for home loans, the demand for available homes is extraordinarily competitive. As a result, we have seen a decline in the number of real estate transactions overall, but a dramatic increase in average sales price.


This isn't without a few caveats. Several sub-markets in Rochester are still showing real competition for buyers. Representing a high-end home builder in the Pittsford area over the last year and a half, and listing privately owned residences over the $500,000 price point, I have become intimately familiar with the luxury home market. It is more crucial than ever to develop a creative lifestyle marketing and pricing strategy that is unique and perfect for each property.


This ultra-competitive climate has had a dramatic impact on the way homes are being listed and negotiated. It is increasingly important that you work with a Realtor who is experienced with handling multiple offer negotiations when buying, and knowing how to maximize your proceeds when selling.

I hope you will enjoy receiving this magazine periodically and that you will allow me to continue to provide great service to you in the future. Please feel free to share this issue with friends and colleagues; I would love to hear what you think of the magazine, as well.


Thank you again for always keeping me in mind.